Erin Gibbons
Chief Creative Officer

Stories are better with great pictures: Erin Gibbons founded Launch Lab in 2011 because she has a passion for helping companies bring life to their brand through storytelling.

Inspired visuals help stories resonate with potential customers, driving market share. Erin is a results-focused designer who connects with her clients’ stories to choose just the right graphic elements – a balance of images, color, and typography – for each project. She educates her clients on the design process, becoming a true partner and not just a vendor. With 20 years of professional graphic design experience, she has worked with clients in Higher Education, Training/Professional Services, Manufacturing, Foodservice, Children’s Consumer Goods, Homebuilding/Construction and Publishing industries.

Being a boutique creative services firm enables Erin to work one-on-one with clients to achieve their objectives: her comfortable style and best-in-class outcomes coupled with a process for understanding and catering to a client’s needs has earned her rave reviews.

When projects warrant additional resources, Erin has a carefully-curated team of collaborators to plug in where needed to deliver leading strategy, research, copywriting, web and print services to her clients at competitive rates.

Connect with Erin at



Jennie Olson Tollefson
Marketing and Brand Strategy

Jennie has 15+ years of proven brand strategy, marketing and sales experience. Her ability to deliver big picture vision, technical and tactical comprehension and strategic brand positioning delivers client results. When leading GovDelivery’s marketing division, she was instrumental in generating revenue growth of 40% year-over-year and managing a marketing purchasing budget of nearly $1M. She is a savvy collaborator with a keen sense of human dynamics and relationships with a proven track record in building functional, effective teams.

You can reach Jennie at